A Business Doing Pleasure

A Business Doing Pleasure

  • about
  • now
  • buy the book!
  • press kit
  • posts
    • featured posts
    • project description
    • updates
    • overviews
    • morality & sex work

The Author: Dr. Heather Branstetter 

A Silver Valley native, Heather Branstetter graduated summa cum laude with a BA in English and philosophy from the University of Idaho before completing a PhD in rhetoric, writing and cultural studies at the University of North Carolina. She taught at the University of Idaho, the University of North Carolina and Wake Forest University and was assistant professor of rhetoric and writing at the Virginia Military Institute. Dr. Branstetter now lives in Wallace, Idaho, where she is executive director of the Historic Wallace Preservation Society.

Heather’s Bio

Project Description

This site explores the history of Wallace, Idaho, a town with a remarkable past. My research uncovers Wallace’s transition from a major silver mining hub to a town known for its unique underground economy of gambling and brothels. My work discusses how these aspects shaped the town’s identity and values, surviving societal changes and economic challenges. This site presents a journey through Wallace’s history, highlighting how the community’s collective identity was influenced by its mining town heritage as it transitioned from selling sex to selling the past.

Learn more

Selling Sex in the Silver Valley

A Business Doing Pleasure

Book Cover: Selling Sex in the Silver Valley A Business Doing Pleasure

Once the largest silver producer in the world, Wallace became notorious for labor uprisings, hard drinking, gambling and prostitution. As late as 1991, illegal brothels openly flourished because locals believed that sex work prevented rape and bolstered the economy, so long as it was regulated and confined to a particular area of town.

The madams enjoyed unprecedented status as influential businesswomen, community leaders and philanthropists, while elsewhere a growing aversion to the sex trade drove red-light districts underground. Dr. Heather Branstetter’s research features previously unpublished archival materials and oral histories as she relates the intimate details of this unlikely story.

  • spreading love, gratitude, and feedback

    spreading love, gratitude, and feedback

    March 29, 2015

    “My favorite comment was attributed to a guy vacating his business below one of the brothels. When asked why his business failed he supposedly said ‘Revenues was okay but there was just too much …… overhead'”

    Read more


  • overview: a century of brothels in wallace, idaho

    overview: a century of brothels in wallace, idaho

    March 22, 2015

    A New York Times article appearing during the 1973 [temporary] shutdown confuses some things, but offers an example of the high degree of acceptance the community had toward the madams and houses, and illustrates how wide Wallace’s reputation had spread, noting that a bartender at Albiâs had fielded 14 long-distance phone calls that day to ask if it was true.

    Read more


  • coercion & criminality (morality and sex work part four)

    March 15, 2015

    That’s right, she was a Rosie the Riveter. So were MANY of these women. We should really revise our collective understanding of Rosie the Riveter and think more about what happened to the actual women those images stand in for: many were in the sex industry both before and after the war. After all the patriotism and serving our country rhetoric, we were basically like, ‘thanks and good luck finding another job that pays a comparable wage.”

    Read more


  • the madam next door

    the madam next door

    March 7, 2015

    This past Monday I drove to Charlottesville to be interviewed for the nationally-distributed public radio show With Good Reason. It was interesting—and a little weird—to do what the producer Kelley called “performing a conversation.” You can listen to the show here (I’m the first 16 minutes or so): [soundcloud url=”https://api.soundcloud.com/tracks/194578165″ params=”color=79a4d1&show_artwork=false” width=”100%” height=’166′ iframe=”true” /] And here is a transcript featuring my […]

    Read more


  • a trojan horse. (morality and sex work part three)

    February 23, 2015

    This is the third (and final?) post in my Morality and Sex Work mini-series. The inspiration for the title comes from the famous story in Greek mythology about “cunning Odysseus” (his epithet in the ancient Greek is m’tis, which is also translates to mean “crafty” or “skilled”) hatching a plan to offer a giant wooden horse as an offering to the enemies, who bring the gift into their city, only to be destroyed after those hidden inside the horse crawl out in the dead of night and open the gates for a surprise attack.

    Read more


  • “just like any other business”? (morality and sex work part two)

    February 14, 2015

    From time to time, Wallace makes it onto another one of those “cool small towns in America” lists, here, #38. Although this latest list celebrates the “rich history and culture” you find in small towns, it fails to plug the Oasis Bordello Museum, which was mentioned in Travel + Leisure’s 2012 list and Budget Travel’s 2009 list (which also features my current town, […]

    Read more


  • “death reveals masquerade” (update, search terms, and random bonus archival item)

    January 27, 2015

    It’s been a while since I posted anything. I’ve hustling on the professor side of my life (lots of student papers at the end of last semester, class planning for the beginnings of this semester, some academic writing deadlines, etc.), but one of my personal commitments for the year is to write here more regularly. I’m going to aim […]

    Read more


  • masters of sex, serial, and telling real people’s stories (morality and sex work part one)

    masters of sex, serial, and telling real people’s stories (morality and sex work part one)

    November 9, 2014

    “You pretended to have an orgasm? Is that a common practice among prostitutes?” “It’s a common practice amongst anyone with a …

    Read more


  • locations of wallace brothels 1891-1991: podcast episode, maps, and transcript

    locations of wallace brothels 1891-1991: podcast episode, maps, and transcript

    November 1, 2014

    “I don’t remember at all how I eventually found out that this was a thriving red-light district and had steady business, but when it was payday at the mines the place was really jumping.”

    Read more


←Previous Page
1 2 3 4
Next Page→
  • about
  • now
  • buy the book!
  • press kit
    • featured posts
    • project description
    • updates
    • overviews
    • morality & sex work
  • Instagram
  • Facebook
  • YouTube
  • Soundcloud
  • LinkedIn

A Business Doing Pleasure

A Business Doing Pleasure

Selling Sex in the Silver Valley, 1884-1991


(c) 2014-2023 findheatherleemedia, llc

Notifications