A Business Doing Pleasure

A Business Doing Pleasure

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The Author: Dr. Heather Branstetter 

A Silver Valley native, Heather Branstetter graduated summa cum laude with a BA in English and philosophy from the University of Idaho before completing a PhD in rhetoric, writing and cultural studies at the University of North Carolina. She taught at the University of Idaho, the University of North Carolina and Wake Forest University and was assistant professor of rhetoric and writing at the Virginia Military Institute. Dr. Branstetter now lives in Wallace, Idaho, where she is executive director of the Historic Wallace Preservation Society.

Heather’s Bio

Project Description

This site explores the history of Wallace, Idaho, a town with a remarkable past. My research uncovers Wallace’s transition from a major silver mining hub to a town known for its unique underground economy of gambling and brothels. My work discusses how these aspects shaped the town’s identity and values, surviving societal changes and economic challenges. This site presents a journey through Wallace’s history, highlighting how the community’s collective identity was influenced by its mining town heritage as it transitioned from selling sex to selling the past.

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Selling Sex in the Silver Valley

A Business Doing Pleasure

Book Cover: Selling Sex in the Silver Valley A Business Doing Pleasure

Once the largest silver producer in the world, Wallace became notorious for labor uprisings, hard drinking, gambling and prostitution. As late as 1991, illegal brothels openly flourished because locals believed that sex work prevented rape and bolstered the economy, so long as it was regulated and confined to a particular area of town.

The madams enjoyed unprecedented status as influential businesswomen, community leaders and philanthropists, while elsewhere a growing aversion to the sex trade drove red-light districts underground. Dr. Heather Branstetter’s research features previously unpublished archival materials and oral histories as she relates the intimate details of this unlikely story.

  • provisional diagnosis: prostitution

    provisional diagnosis: prostitution

    October 18, 2014

    “This young woman has had quite a career. […] This patient absolutely vows that she does want to change her life. She says she has never been satisfied with it. She doesn’t feel its right to take the money from some of these poor men who have been her customers. She is ashamed of her life. She is ashamed, she says, when she faces other people. She said she would like to go to an LPN school. She likes to take care of the sick.” -– Nevada State Hospital doctor, SSCO Files #913

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  • about the shoshone county sheriff’s office files

    October 2, 2014

    “Definitely a screwball.” — Shoshone County Sheriff’s Office file #474 “Do not let Betty return until she understands she is going to have to behave herself.” — SCSO file #546 One of the items on my research to-do list: type up my hand-written research notes. Most of the work I did over the summer already made […]

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  • quick thoughts on the nature of this beast

    September 25, 2014

    So last night I was telling someone I’d just met about the work I did over the summer (I hadn’t seen our mutual friend since I’d gotten back into town and he’d asked about it). I mentioned how I’m interested in looking more at the connection between rhetoric, economics, and how we create our values […]

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  • meditations on coercion, common law, and a perfect world

    meditations on coercion, common law, and a perfect world

    September 22, 2014

    — I went to a party last night and ended up having a great conversation that had me thinking about my research from the angle of common law or accepted custom. Used to be, in Idaho, if you lived with someone for ten years you were considered married to that person via “common law.” They have since done away with this convention, but some states still have it in place, I think. — I didn’t know this until last night, but there are other examples of common law or custom being accepted practice–the UDHR, apparently, is one [declaration without teeth]…

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  • work plan summer 2015

    work plan summer 2015

    September 16, 2014

    Today, if you take a trip into the mountains of northern Idaho and drop into the geographically isolated valley that once produced more silver than any place on the planet, you will find the town of Wallace. If you linger in this town, which is home to fewer than 1,000 people and subsisting through continued mining operations and tourism, you might find yourself drawn to the ‘Oasis Bordello Museum,” where you can tour one of the town’s historic brothels. This voyeuristic journey into the not-so-distant past will take you up a long narrow staircase, past an old jukebox, down a…

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A Business Doing Pleasure

A Business Doing Pleasure

Selling Sex in the Silver Valley, 1884-1991


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